Yummy Extensions

Executive Assistant to the CEO | Senior Customer Experience Manager (2018–2022)

Yummy Extensions is a globally recognized luxury hair extension brand that has redefined premium hair products in the beauty industry. Known for its high-quality, ethically sourced hair and elite customer experience, Yummy Extensions has made a significant impact on the global hair market—setting industry standards and becoming a favorite among celebrities and top influencers. Yummy Extensions has retail stores in Dallas, Texas and Brooklyn, New York. However, over 90% of the company's revenue stream came from Online Sales and our internal fulfillment department.

During my 2018-2022 tenure at Yummy Extensions, I served as the Executive Assistant to the CEO, a role that evolved into a Head of Operations capacity and later took on an additional role as Senior Customer Experience Manager. I led and oversaw several key departments including Retail, Fulfillment, Internal Marketing, and partnered with Human Resources. It was in this role that I discovered my deep passion for Branding and Marketing, which has since become the core of my professional journey.

Key Highlights & Achievements:

• Operational Leadership: Spearheaded and streamlined cross-functional workflows between departments, improving efficiency and communication across the organization.

• Retail Growth: Under my leadership, Yummy Extensions’ retail stores reached their first $1M+ in annual revenue, scaling from $250K–$400K previously.

• E-commerce Fulfillment: Played a key role in expanding online fulfillment capabilities, helping the brand become an industry leader in order processing and customer experience.

• Creative Production: Production assitant for numerous brand campaigns and photoshoots. Worked directly on set and collaborated with photographers, videographers, models, stylists, and talent to ensure a seamless production experience.

• Influencer & Celebrity Relations: Managed partnerships with high-profile influencers and celebrities, elevating the brand's visibility and credibility within the beauty space.

• Internal Marketing: Supported and executed internal brand strategies that helped solidify Yummy Extensions’ market position and customer loyalty.

• Employee Recognition: Honored as Employee of the Year in recognition of my dedication, innovation, and outstanding performance.

  
  

Yummy Extensions was not just a workplace for me—it was the foundation where I learned to merge creativity with strategy, operations with vision, and leadership with service. My time there shaped the branding and marketing professional I am today.

Below are a few campaigns that I worked on alongside Yummie O, the founder of Yummy Extensions.